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Phase 10 has been inducted into the Strong Museum National Toy Hall of Fame!
Today, Phase 10 proudly stands as one of the best-selling card games globally! The game took off, spawning variations, and a popular mobile app.
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UNO!™ Mobile Launches Wildly Competitive Worldwide Tournament Ring Royale with Mega Rewards
Get ready for an exhilarating in-game tournament series and to compete with top UNO! Mobile players across the globe!
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UNO!™ Mobile Community Cup 2024 Crowns Tee the H1 Semi-Finals Champion
We are excited to reveal the champion of the UNO!™ Mobile Wildcard Series: Community Cup 2024 H1 Semi-Finals! Tee from Virginia, USA, takes home the crown following some wildly competitive rounds of UNO! Mobile.
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Colorblind Friendly Decks Available Now in UNO!™ Mobile, Phase 10: World Tour and Skip-Bo™ Mobile for the First Time
The Beyond Colors update makes Mattel163’s hit mobile card games fully accessible to colorblind and color-sighted players.
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Phase 10 Mobile Wins at the Mobile GameDev Award 2024 for Best Seasonal Event
We are delighted to announce that Phase 10 Mobile has been awarded the 2024 Mobile GameDev Award (Best Seasonal Event) for our enchanting Winter Wonder Roll event!
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UNO!™ Mobile Community Cup 2024 Returns Bigger Than Ever With a Prize Pool of $50,000
With over 800,000 players last year, UNO! Mobile Community Cup 2024 returns for more unpredictable fun! Starting in March, players from the USA, Canada, Brazil, and Mexico can join to compete in the biggest Community Cup yet.
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UNO!™ Mobile Celebrates 5 Years with Over 300 Million Players
The new update brings the biggest-ever Anniversary Shop yet, over 200 nostalgic in-game decorations, and a whimsical card collection!
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Skip-Bo™ Mobile Wins Again at the Pocket Gamer Awards 2023
Skip-Bo Mobile has won the Best Game We’re Still Playing Award! This is a triumphant win after the game picked up 3 wins at the PG Awards in 2022.
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Phase 10 Mobile Gets the Sweetest Winter Holiday Game Update with an Exclusive Pet!
Play Phase 10 Mobile to roll dice in 10 frosty maps and craft festive decorations with tons of rewards!
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Isabella Crowned Community Cup USA & Canada 2023’s Esports Champion of the Year!
As Esports Champion of the Year, Isabella from Mississauga, Canada takes home a coveted one-of-a-kind 26-inch tall trophy and a $5,000 USD cash prize.
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Win Huge Rewards and Witness the Crowning of the Annual UNO!™ Mobile Esports Champion!
The UNO! Mobile Wildcard Series: Community Cup USA & Canada 2023 Annual Finals will livestream on November 30th with host CouRage alongside a secret special guest.
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Mattel163 Serves Up a Feast of Exciting Thanksgiving Updates for UNO! Mobile, Phase 10: World Tour and Skip-Bo Mobile
Pumpkin pies, turbocharged turkeys, and space-bound birds await in Mattel163’s hit global mobile games this Thanksgiving!
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Romeo Crowned October Community Cup USA & Canada 2023 Champion!
After a year of wildly unpredictable monthly matches, UNO!™ Mobile Wildcard Series: Community Cup USA & Canada 2023 has announced the final monthly champion Romeo from New York, USA.
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Welcoming Ericar1101 as the September Community Cup USA & Canada 2023 Champion!
September held another exciting monthly tournament of UNO!™ Mobile Wildcard Series: Community Cup USA & Canada 2023, crowning Ericar1101 from New Brunswick, Canada, the newest champion of the month!
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Out of This World! UNO! Mobile Reveals Space-Themed Season ‘WILD for the UNOverse’
Mattel163 has released the newest and most exciting season yet in UNO! Mobile. WILD for the UNOverse is a space-themed extravaganza, offering players the chance to explore the cosmos through UNO! Mobile card collecting fun!
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Viafoureyez Crowned August Community Cup USA & Canada 2023 Champion!
This month’s UNO!™Mobile tournament added Wild Punch, 0-7 Swap, and Open Draft to the game rules, taking the competition to another level. However, viagoureyz relied on the UNO Mobile skills she has built over the years, coming out on top in a victorious win!
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Community Cup USA & Canada 2023 Returns with July Champion Revealed!
After a 1-month break, the UNO!™ Mobile Wildcard Series: Community Cup USA & Canada 2023 is back for more rounds of unpredictable fun for the second half of the year. We are pleased to share that Isabella from Mississauga, Canada has been crowned the July champion!
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Skip-Bo™ Mobile Celebrates 2 Years with the Biggest Anniversary Event Ever
Throughout the event, players will be invited to immerse themselves in this birthday spectacular by decorating their first Skip-Bo Town and preparing for an epic celebration.
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Team Dynamic Duo crowned champions of UNO! Mobile Wildcard Series Duos Invitational 2023
The international dream team Kris and Dschini, from the USA and Germany, made it out on top and will receive $4,444! They have been playing as UNO! Mobile partners for 2 years and have played almost 6,000 games together in total!
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UNO!™ Mobile Reveals Full Team Line-Up for Upcoming UNO! Mobile Wildcard Series: Duos Invitational
Mattel163’s upcoming UNO! Mobile Wildcard Series: Duos Invitational, a competitive 2v2 tournament, has finally revealed its final team selections. Eight Duos from the USA, Canada, Australia, Germany, and Spain will battle for victory in UNO! Mobile’s exclusive 2v2 format on June 17th!
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May Community Cup USA & Canada 2023 Champion Revealed! Welcome, MQ1190!
As a naturally competitive person, MQ1190 has been playing UNO! Mobile for 3 years.
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UNO!™ Mobile Announces Exciting All-New 2v2 Format Community Tournament with UNO! Mobile Wildcard Series: Duos Invitational
Two is better than one! This June, eight duos from six countries will battle it out for the first-ever UNO! Mobile Duos Championship with $2,222 up for grabs for each winning member.
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Welcoming Corey as the April Community Cup USA & Canada 2023 Champion!
April marks the third monthly tournament of the UNO! Mobile Wildcard Series: Community Cup USA & Canada 2023! The champion, Corey from Washington, shared his wisdom and tournament experience with other budding UNO! Mobile eSports stars.
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All-Skips Mode takes over UNO! Mobile for April Fools Day
Mattel163 has introduced a new game mode to UNO! Mobile. The “Wild Weekend” brings a special twist, with every mobile player’s deck made up of only Skip Cards!
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Destiny is the UNO! Mobile’s March Community Cup USA & Canada Champion!
During the March finals, Destiny played like a seasoned pro, coming out on top in a victorious win. Can’t wait for more unpredictable fun? Join us for the new round of qualifications in April!
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Meet Laura, The Community Cup USA & Canada 2023 February Champion!
This February marked the start of the UNO!™ Mobile Wildcard Series: Community Cup USA & Canada 2023. UNO! Mobile is excited to introduce this year’s first monthly champion, Laura! Stay tuned for more!
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Butterflies take to the skies in Phase 10: World Tour’s Butterfly Bloom event
Butterfly Bloom launches on February 9, 2023, and will run until March 9, 2023. It includes 60 beautiful winged friends to collect, 9 different gardens to personalize, and a unique immersive experience to unlock.
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Mattel163 Reaches over 300 Million Players Across All Mobile Titles
In its fifth year, Mattel163 continues its rapid growth across all titles: UNO! Mobile, Phase 10 Mobile, and Skip-Bo Mobile. The studio showcases the value of globally loved IPs with a mobile-first innovative approach to game development.
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UNO!™ Mobile Wildcard Series Community Cup USA & Canada 2023 Kicks Off with Huge Prizes For Grabs!
Players across the US and Canada can join in the action for a year packed with wildly unpredictable competitions, huge cash prizes, and tons of in-game rewards.
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UNO! ™ Mobile Wildcard Series: Community Cup Debut Champion Emerges after 1.6 Million Tournament Matches
The champion, Kris from Chicago, USA, battled it out against 15 other finalists on the Grand Finale Livestream. After 7 grueling matches, he emerged triumphant and took home a $3,000 USD cash prize!
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Skip-Bo Mobile Wins the PocketGamer Awards 2022 in Three Categories
Skip-Bo Mobile picked up its hat trick in the Pocket Gamer Awards 2022! It won Best Pick Up & Play, Best Digital Board/Card Game, and Best Family Game of the year!
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Celebrate the Festive Season with Phase 10: World Tour’s Frozen Candyland
Phase 10 Mobile gets festive, with a joyful Frozen Candyland event and a new and exclusive in-game pet, as well as releasing a festive jingle!
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UNO!™ Mobile Announces Community Cup Debut with in-game prizes worth over $600,000
The first UNO! Mobile Wildcard Series: Community Cup kicks off in the US and Canada, looking for the next UNO! Mobile esports champion!
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UNO!™ Mobile now available to play during Google Meet calls on Android
Mattel163 is excited to announce its popular game UNO! Mobile is available to play during Google Meet calls on devices with Android 8.0 Oreo and above. This feature is the next natural step in the partnership between Mattel163 and Google Meet, as they aim to build cross-app experiences that ignite a sense of global community with a new way to connect.
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Join the Fiesta as UNO!™ Mobile Unveils Day of the Dead Themed Season
Starting from 2nd October to 21st November, UNO! Mobile players can immerse themselves in the Day of the Dead’s festivities while working through a season new pass, unlocking awards and collectables. The update also features a new special card deck: the Fantástica Collection.
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UNO! Mobile Wildcard Series: All-Stars topped the YouTube live streaming charts and crowned LilyPichu as champion
Mattel163’s three-week long UNO! Mobile Wildcard Series: All-Stars tournament concluded on August 26th, having reached over 20 million views. Internet sensation LilyPichu was crowned first champion of UNO! Mobile Esports, taking home the gold UNO wildcard.
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Sykkuno, CouRage and Valkyrae to Star in UNO! Mobile Wildcard Series: All-Stars Tournament
Mattel163 has revealed the UNO! Mobile Wildcard Series: All-Stars, featuring some of the biggest names in the streaming landscape. UNO! Mobile’s recent transition into the competitive esports scene highlights the growth of mobile gaming.
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Skip-Bo Mobile Heats Up a Classic 55-Year-Old Card Game
Mattel163 has announced a summer update for Skip-Bo Mobile, which features a new seasonal event, a new chapter, a whopping 160 new levels, and a whole series of new collectibles.
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Phase 10: World Tour Celebrates 40th Anniversary with New Event
Mattel163 is celebrating the 40th anniversary of the classic Phase 10 card game with the biggest-ever globe-trotting event in Phase 10: World Tour, the Phase 10 Mobile game, introducing new phases, special action cards, and monthly events.
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UNO! Mobile Among First Partners of Google Meet Live Sharing SDK
At Google I/O 2022, Google announced the Google Meet Live Sharing SDK. UNO! Mobile is among the first partners to develop new features, which are set to be launched later this year.
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Skip-Bo has been played over 3 million times in first week
Now that Skip-Bo has launched, it has already been played a whopping 3 million times within a week! Skip-Bo is a highly addictive game and the fans have clearly been enjoying themselves since its launch.
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Skip-Bo heads to iOS and Android
In the first week of release, people played over 3 million games of Skip-Bo. This shows the tremendous excitement and support from generations of Skip-bo fans, who have long waited for this classic board game on mobile, reimagined.
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Skip-Bo joins the Mattel163 family
Sign-up now and be first in line to play this relaxing solitaire-inspired card game!
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UNO! Mobile a great way to spend time with family
The entire family can play a round (or two or three) of UNO! Mobile. No cards necessary!
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UNO! Mobile wins 2020 Best of Galaxy Store Award
Watch the Samsung Best of Galaxy Store Awards 2020 where UNO! Mobile won Best Casual Game!
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Mattel163 achieves 600% revenue growth in two years
The milestone and further stats were disclosed by Mattel163 CEO Amy Huang during her talk at PGC Digital #4 on "How Mattel163 Grew Phase 10 Mobile Game by 7000 percent".
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Phase 10: World Tour is LIVE!
Phase 10: World Tour is now available on iOS, Android and Facebook!
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Phase 10: World Tour launches globally
Phase 10: World Tour is now available on iOS, Android and Facebook worldwide. It features exciting new twists on a classic family card game and brings it to digital platforms for fans to enjoy.
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Mattel’s video game division eyes original IP
Mattel163, a joint venture between Mattel and NetEase, plans to release three to four video games a year.
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UNO!™ iOS and Android app now available for free
The classic family card game UNO is making its mobile debut for iOS and Android devices. This marks the first time UNO has had a native app.
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NetEase and Mattel launch new game studio
NetEase is partnering with the prominent toy brand Mattel to start a new game development studio.